Using the GlobalWave MT2000 wireless data terminals mounted on their vehicles and communicating via geostationary satellite, the Coors vehicles will be tracked and monitored. The two-way communication capability will facilitate up-to-the-minute information exchanges between the vehicles and the distribution center concerning location, route optimization and status of cargo.
After initial implementation on the Anaheim distribution facility fleet, the system will be assessed for potential deployment throughout Coors' nationwide fleet of 650 service vehicles. The system will be deployed on a variety of different types of Coors vehicles, including delivery trucks, mini vans, cars, bob tail trucks and merchandise vehicles.
“The system offers us the capabilities we were looking for to help make our distribution service more efficient and improve our service to our customers,” explained Glenn Freeborn, director of operations for Coors. “The satellite service gives us the universal coverage that we couldn't count on from a cellular-based system.”
