Fleet Advertising Media Group (FAMG), a truckside advertising company based in Roanoke, TX, has won a contract with H.E. Butt Grocery Co., of San Antonio to utilize the fleet of Parkway Systems, a wholly-owned trucking company subsidiary of the grocer, for advertising purposes. FAMG said 296 Parkway Systems trailers would be made available via this contract for advertising purposes.
FAMG is one of a growing number of companies that specialize in truckside advertising – a process whereby the sides of trailers and straight trucks are turned into rolling billboards for the display advertising. Truckside advertising, estimated to be a $30 million annual business, is considered part of FAGM’s out-of-home advertising market, including such items as billboards and ads placed on benches and seats in public parks.