"Sterling's new Web site was designed with the customer in mind," said Ann Demitruk, Director of Marketing for Sterling Truck Corporation. "In just a few clicks, customers will be able to learn more about Sterling Trucks, locate the specific truck they need and get contact information for the dealer who has it in stock. Or they can choose to access service and support information."
The new SterlingTrucks.com includes a Truck Locator feature that allows customers to search for specific trucks by dealer location, configuration, model, cab size, transmission type and other options. The addition of pull-down menus makes the new tools and information readily accessible in several main categories: Trucks, Dealers, Parts and Service, Business Support, Components and Inside Sterling. The site employs a variety of media, with additional product photos, video clips, and a news ticker displaying current press releases.
In addition to the Truck Locator, customers can download vocational reference guides to assist them with installing bodies on Sterling vehicle chassis. Current Sterling Truck customers are also offered additional support on the new site, including printable coupons for service, listings of dealership repair specials and online maintenance references.
