Sterling Truck Corp. and Western Star Trucks have named Nick Cole director of vocational sales.
Cole will be responsible for growing the Sterling and Western Star businesses in targeted vocational truck segments including construction, severe-duty, refuse collection, utility, food & beverage delivery, towing & recovery, airport services, auto hauling and government services. He will report to Jon Wyman, vp of sales for Sterling and Western Star.
Cole most recently was a Sterling district sales manager, serving customers in Ohio and western Pennsylvania.
