Last Word August 2013

The first alternative

Ninety years old in 2013, Kenworth Truck Co. is celebrating that milestone in part by looking back to when it was just 10 years old—yet ahead of its time when it came to an alternative fuel: diesel. Over its first decade, per marketing director Kurt Swihart, KW had produced gasoline-powered trucks that handled the “punishing environment” of the Pacific Northwest.

Then the Great Depression hit the region’s

Register to view the full article

Register on Fleet Owner and gain access to premium content including article commenting, emailing and printing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.