Marketing low rolling resistance

Looking back at SmartWay’s impact on the tire market

This year marks the tenth anniversary of SmartWay, a public-private initiative from the Environmental Protection Agency (EPA) to improve fuel efficiency and reduce greenhouse gas emissions in the national supply chain.  According to the EPA, SmartWay partners have saved 120.7 million barrels of oil (resulting in $16.8 billion in fuel savings) and 51.6 million tons of carbon dioxide over the past decade.  They are impressive figures until you consider that the United States consumes

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