Omnitracs rebrands its businesses

All of its subsidiaries will now sport the "Omnitracs" nameplate and new logo.

Fleet management technology provider Omnitracs said it is rebranding its many subsidiaries – which includes Sylectus, Roadnet Technologies, and XRS – and services under its “Omnitracs” nameplate with a new corporate logo and tagline; an effort highlighting the integration of its many diverse offerings, from telematics and routing solutions to safety compliance services.

“Over the past few years and through a series of strategic acquisitions, we’ve grown to become a global force in comprehensive fleet management solutions for fleets of all sizes, whether private or for-hire,” noted Omnitracs CEO John Graham in a statement, adding that the “new brand platform” now properly aligns all of the company’s distinct business units under the single Omnitracs name.

What operated before as independent business units, Graham said – such as Roadnet, XRS, Sylectus, and Analytics – are now fully integrated flagship products within Omnitracs’ broad range of solutions.

“Omnitracs has long been recognized as the pioneer in fleet management solutions and as a product and technology innovator,” added Jim Gardner, VP-marketing at Omnitracs. “Our new unified branding reflects the alignment of our business units into a single, end-to-end solution portfolio offering our customers greater insight into their business and higher profits from their fleets.”

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