TomTom integrates CRM system

Company announces availability of WEBFLEET for Sales Cloud on the Salesforce AppExchange

TomTom Telematics announced it launched WEBFLEET for Sales Cloud on the Salesforce AppExchange. The app integrates TomTom’s telematics platform with Salesforce, making it easier for sales staff to use the CRM system on the road, the company noted.

“The integration between TomTom WEBFLEET and Salesforce helps reduce cost and administration time through automatic trip reporting and simplified appointment management,” according to the company. “Businesses and drivers are also provided with greater insight into driving performance.”

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer,” said Ryan Ellis, vice president of product management, AppExchange, Salesforce. “By leveraging the power of the Salesforce App Cloud and integrating real-time telematics data with Sales Cloud, TomTom Telematics provides customers with exciting new opportunities to improve business performance through connected car technologies.”

Taco van der Leij, vice president of marketing at TomTom Telematics, added: “Integrating WEBFLEET with Salesforce, is a natural extension of our Logbook application, which automates mileage registration for expense claims. Both help to make business administration easier for staff on the road, providing them with tools to improve their sales performance. Furthermore, by combining telematics and CRM, sales managers can gain visibility and insight into performance in the field.”

WEBFLEET for Sales Cloud allows office staff to assign client appointments in the Salesforce calendar to the employee’s TomTom PRO Driver Terminal. It also provides the sales manager with dashboards that allow trip data to be compared with opportunities, leads and closed deals to analyze the effectiveness of each sales representative.

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