Remember when movies like Smokey and the Bandit and Convoy were at the height of pop culture back in the ’70s? Truck drivers were depicted as road warriors and modern-day cowboys—heroes even.
A lot has changed in four-plus decades. Technology has taken on a much larger role in the industry, and the industry as a whole is more heavily regulated and held more accountable than ever before.
But Jim Gardner, vice president of marketing at Omnitracs, says he believes that