Auction123 launches dealer Facebook app

To simplify management for vehicle dealers, Auction123 has released a Facebook application that will automatically update inventory on the individual dealership’s Facebook page. “The number of automotive, motorcycle, and RV dealers who advertise and market their dealerships on Facebook is astonishing,” said Auction123 president Ray Basha

To simplify management for vehicle dealers, Auction123 has released a Facebook application that will automatically update inventory on the individual dealership’s Facebook page. “The number of automotive, motorcycle, and RV dealers who advertise and market their dealerships on Facebook is astonishing,” said Auction123 president Ray Basha. “We strive to not only advance the online marketing exposure for our automotive dealers, but to truly assist other vehicle category dealerships in staying with the times and increasing their online presence.”

The application, which supports all vehicle categories, connects seamlessly with a dealer’s existing Facebook page to display real-time inventory. When selected, a vehicle’s complete listing of features along with images and, if entered, a dealer’s video presentation, are viewable. All information entered into the Auction123 Dealer Dashboard, including Carfax vehicle history reports when applicable, is available.

All vehicle changes made within the Auction123 Inventory Management and Marketing system will simultaneously update to the dealership's Facebook page. Additionally, dealers can add and edit custom marketing text directly from the Auction123 Dealer Dashboard to be included on the “Our Inventory” Facebook tab. Dealership banners and graphics will also display.

Dealers can post individual vehicles to their Facebook wall from the Auction123 system. The vehicle wall posts will automatically populate with titles, descriptions, links, and data.

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