Purolator launches new website

Purolator Filters has a new website directed specifically at those who service and supply filters for heavy-duty vehicles

Purolator Filters has a new website directed specifically at those who service and supply filters for heavy-duty vehicles.

The company said the website, located at www.PurolatorHeavyDuty.com, includes information for all types of medium- and heavy-duty vehicles, including trucks, buses, mobile off-highway (MOH) vehicles, construction equipment and agriculture applications using heavy-duty filters.

The new Purolator heavy-duty website includes comprehensive data on oil, air, fuel, and coolant filters as well as hydraulic and cabin air filters and air dryers.

Designed to be easy to navigate, the site also includes information on the importance of various types of filters, with particular emphasis on newer-generation vehicles that use exhaust gas recirculation (EGR) and other current engine technologies.

At the site, users “can register for an oil analysis that will help determine the health of your fleet’s engines.” For a modest fee, fleet and commercial vehicle managers can submit a sample of their vehicles’ oil and receive an analysis of any foreign liquids and solids that might be present in it. Oil analysis can help determine the sources of these materials and help extend the life of an engine, Purolator noted.

The website will soon be tri-lingual, enabling visitors the option of viewing it in English, Spanish or French. Visitors to the site can also view or download detailed brochures and other relevant product information.

The website also boasts detailed catalog listings. A user-friendly product “look-up page” known as the Application Guide Search requires just four entries of information to locate all available filters for a particular application. The site also includes the ability to search cross-references from competitor part numbers. Additionally, the site is fully searchable for “near-instantaneous access to information on any subject.”

A particularly convenient feature is a versatile “Where to Buy” page, where visitors can enter a city, state, or zip code to locate their closest Purolator distributor. Visitors can also enter any part of a business name and full particulars will immediately pop up.

Unlike many other websites, which require visitors with questions to fill out a lengthy form and submit it and await a response via e-mail, the new Purolator heavy-duty website provides a dedicated heavy-duty specific telephone hotline, so visitors can explain their question in detail to an individual and get an immediate response. This immediate availability of answers and information will help reduce vehicle downtime, and will also help eliminate issues that may result from incorrect application data or improper installation, stated Purolator.

“We know that the heavy-duty filtration market is very different from the automotive aftermarket, as are the filters and filtration needs of class 6, 7, and 8 over-the-highway and off-highway vehicles,” said Richard Moore, senior product manager for Purolator Heavy Duty Filters. “This new heavy-duty-specific website provides speedy, detailed answers to the most common questions raised by parts and service personnel in the heavy-duty arena, which includes how to find the correct filter quickly and easily. And, we’ve specifically included our dedicated Heavy Duty Hotline phone number for immediate access to our filtration experts. We know that time is money, and our people are ready and able to provide whatever information is necessary to get commercial vehicles back into service quickly and reliably.”

Purolator also noted it is a “proud supporter of the Automotive Aftermarket Suppliers Association’s (AASA) ‘Know Your Parts’ education and awareness campaign. The company said this initiative “promotes the importance of quality brand-name aftermarket parts backed by full-service suppliers to preserve the industry’s good reputation.”

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