A new website dedicated to helping tire dealers better manage Yokohama Tire Corp.’s Advantage Associate Dealer Program has been launched. The Advantage Online website monitors program earnings for consumer and commercial associate dealers including cash rewards, travel incentives and full marketing support from showroom displays to outdoor signage, said the tire maker.
“Our number-one goal is to support our dealers and help grow their business,” said Dan King, Yokohama vp, sales & marketing. “Advantage Online offers our dealers – both consumer and commercial – powerful, at-a-glance resource for their quarterly and annual progress. An array of metrics is made instantly available, including performance snapshot, rewards history and co-op advertising funds.”
Performance snapshot is a customized dashboard view of a dealer’s business as it relates to the Advantage program. It includes three categories: past performance, current quarter progress, and annual projections.
Dealers can see detailed information on their rewards and the rewards history provides data on past years, types of rewards earned, and total earnings. The co-op Fund balance instantly shows how much the dealer has available for use in advertising.