JJKeller.com, the new website launched by J.J. Keller, was rebuilt with more advanced features to make it easier for visitors to quickly find and order the products they need, as well as stay on top of breaking safety and regulatory news, said the company.
"After reaching out to our customers, we were able to plan a focused redesign that addressed their needs," said Adrienne Hartman, corporate E-Commerce manager. "The retooled site offers an improved shopping experience and quicker access to information and solutions."
The revamped JJKeller.com sorts information based on area of interest, featuring timely news articles, relevant resources, and key products for each area. Visitors can narrow products by type, as well as compare products side-by-side.
In addition, the redesigned site allows visitors to create and manage an online account to streamline the order process. It also provides J. J. Keller’s largest clients with customized buying experiences.
"Our primary objective is to make it easier for our customers to do their jobs," Hartman said.
For the redesigned site, the company upgraded technology platforms to IBM WebSphere Commerce. The in-house team worked with Ascendant Technology on the development work and Isobar, a full-service digital communications agency and Aegis Media Group company, on design.
To mark the launch of the new website, visitors can receive 20% off J. J. Keller's video-based training programs. Keller said to enter promo code 31476 during checkout to receive this special pricing. The offer ends 8/31/10; click here for details.