Navistar has launched the MaxxForce 2010 campaign, which it said is aimed at clarifying the issues surrounding the different approaches for meeting 2010 emissions regulations. Consisting of customer seminars, public webinars and trade advertising, the campaign will address the fuel economy, cost-of-ownership and operational impacts of NOx-reduction systems, the OEM said.
Navistar is the only North American enginemaker that will not offer its customers an after-treatment system using selective catalytic reduction (SCR), instead continuing to use an in-cylinder solution using exhaust gas recirculation (EGR) on its MaxxForce-powered International vehicles, IC Bus school buses and Workhorse RV chassis, the company said.
“Because we’re the only truck and engine maker that can offer a solution without complex after-treatment, we need to be aggressive in giving the industry all the facts,” said Jack Allen, president of Navistar’s North American Truck Group. “Our MaxxForce 2010 education campaign will help customers understand that the best solution for 2010 does not require additional after-treatment, and only Navistar offers that option.”
According to the company, Navistar’s in-cylinder solution uses advanced high-pressure fuel injection, advanced air management, an optimized combustion strategy and proprietary electronic calibrations to meet the EPA standards, without adding extra cost or losing performance. The MaxxForce 2010 campaign will run throughout 2009.