Next-gen Silverado debuts at Chevy Truck centennial celebration

Chevy asked 7,000 people what they wanted in their next truck to help come up with a truck to represent company's 101st year of building pickups.

Josh Fisher

Dec. 17, 2017

FORT WORTH, TX. Chevy's newest pickup truck entered a dirt-filled infield at the Texas Motor Speedway on Saturday – and it came from above. The next-generation Silverado represents Chevrolet’s 101st year of manufacturing trucks.

The 2019 Chevrolet Silverado, which will officially be introduced in Detroit in February, flew into the NASCAR stadium, suspended by a cable beneath a helicopter during an event celebrating the 100 years of Chevy Trucks.

Www Fleetowner Com Sites Fleetowner com Files Chevy2019 Silverado Debut Texas2

Many in attendance were Chevy Truck Legends members, some of the brand’s most passionate owners and NASCAR legend Dale Earnhardt Jr., who drove his on Chevy S-10 onto a stage in the speedway’s infield and talked about being born into a Chevrolet family.

“Our owners’ passion for Chevrolet trucks is truly humbling,” said Alan Batey, president of GM North America, and global head of Chevrolet. “Many of our owners depend on their trucks for work and play, personalize their trucks in astonishing ways and pass their loyalty for Chevy Trucks down from generation to generation.

Watch how Chevy introduced the 2019 Silverado:

Www Fleetowner Com Sites Fleetowner com Files Chevy2019 Silverado Debut Texas1

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About the Author

Josh Fisher

Editor-in-Chief

Editor-in-Chief Josh Fisher has been with FleetOwner since 2017. He covers everything from modern fleet management to operational efficiency, artificial intelligence, autonomous trucking, alternative fuels and powertrains, regulations, and emerging transportation technology. Based in Maryland, he writes the Lane Shift Ahead column about the changing North American transportation landscape.