Carithers-Wallace-Courtenay (CWC)

Carithers-Wallace-Courtenay (CWC)

Appearing so far on seven of the fleet's fifteen straight trucks, this crisp, modern graphic design was implemented in concert with the issuance of a new catalog by the office furniture supplier that features products from the premium Herman Miller line. The truck graphic focuses in on Herman Miller's now-iconic office chair, the Aeron, which is positioned in two dynamic poses on the sides and rear

Appearing so far on seven of the fleet's fifteen straight trucks, this crisp, modern graphic design was implemented in concert with the issuance of a new catalog by the office furniture supplier that features products from the premium Herman Miller line. The truck graphic focuses in on Herman Miller's now-iconic office chair, the Aeron, which is positioned in two dynamic poses on the sides and rear doors. CWC's tagline — “creating great places to work” — is prominently displayed in a clean, easy-to-read modern typeface.

LOCATION: Atlanta, GA

DESIGNER: 4Sight marketing, Atlanta, GA

GRAPHICS SUPPLIER: Signature Graphics, Porter, IN

MARKING MATERIALS: 3M non-reflective

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