Fleetowner 1422 Miller Chill Vehicle Graphics
Fleetowner 1422 Miller Chill Vehicle Graphics
Fleetowner 1422 Miller Chill Vehicle Graphics
Fleetowner 1422 Miller Chill Vehicle Graphics
Fleetowner 1422 Miller Chill Vehicle Graphics

MillerCoors

June 1, 2009
Get your beer here! is what this bold, splashy design promoting Miller Chill which is promoted as a light beer with lime shouts out to thirsty passersby. The grabber is the sense of movement built into this graphic: the green glass and green background play against each other to provide depth; the ice looks like it is crackling under the viewer's gaze; and, of course, the twist-cap that is twirling

“Get your beer here!” is what this bold, splashy design promoting Miller Chill — which is promoted as a “light beer with lime” — shouts out to thirsty passersby. The grabber is the sense of movement built into this graphic: the green glass and “wet” green background play against each other to provide depth; the ice looks like it is crackling under the viewer's gaze; and, of course, the twist-cap that is twirling away to let the brew splash on out. About all that's missing is a place for those so inclined to drink it responsibly.

LOCATION: Milwaukee, WI

DESIGNER: Modagrafics, Rolling Meadows, IL

GRAPHICS SUPPLIER: Modagrafics

MARKING MATERIALS: Avery MPI 1005, digital print

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