Smith Dairy Products

Smith Dairy Products

The cows are not coming home anytime soon, not if the Smith Dairy fleet has anything to do with it. Fleet manager Chuck Diehl says the high-impact graphics featuring larger-than-life Smith Dairy cow characters were installed on the side and rear panels of 24 reefer trailers to build brand awareness for the dairy and educate hundreds of thousands of consumers annually on the benefits of Smith's yellow

The cows are not coming home anytime soon, not if the Smith Dairy fleet has anything to do with it. Fleet manager Chuck Diehl says the “high-impact graphics” featuring “larger-than-life Smith Dairy cow characters” were installed on the side and rear panels of 24 reefer trailers to build brand awareness for the dairy and educate “hundreds of thousands of consumers annually” on the benefits of Smith's yellow jug, which the dairy says “keeps milk tasting fresher longer.” No doubt many will drink to that!

LOCATION: Orrville, OH

DESIGNER: Smiley Hanchulak Marketing Communications, Akron, OH

GRAPHICS SUPPLIER: Lowen Color Graphics, Hutchinson, KS

MARKING MATERIALS: 3M Control Tac SCPM-44X

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