Director of Research, Truckstop.com
Roxanne Bullard serves as the Director of Research for Truckstop.com, where she is responsible for gathering and analyzing data across the industry and the company.
A nine-year veteran of Truckstop.com, Bullard began her career in the sales and marketing departments. She has held various positions within the company, amassing an extensive knowledge of the industry and Truckstop.com’s customer base. She focuses on maintaining Truckstop.com’s competitive position in the market, while gathering and understanding customer needs and challenges through various avenues of customer interaction. This includes leading a strategic Customer Advisory Board, focus groups, surveys, and more. Bullard’s duties include analyzing marketing penetration and customer segmentation/profiling, providing insight on gaps within the market, and spearheading customer awareness. She also concentrates on communicating the value provided by Truckstop.com’s marketplace with the entire industry, and educating on the importance and relevance of spot market data.