VIPAR Heavy Duty has launched VIProParts.com, an online marketplace for buyers to purchase heavy duty truck parts. The website is a full-featured online store where end users can find aftermarket products, which are then delivered via the VIPAR Heavy Duty network of participating distributors.
Jeff Paul, director of marketing for VIPAR, said the organization recognizes a shift in the buying habits of some truck parts purchasers to include the convenience and instant access of the web, in addition to more traditional methods.
“We’ve designed the site with simple navigation, intuitive menus, and robust product search capabilities to enable buyers to shop and purchase parts easily when it best suits them,” Paul said. “The online marketplace is an extension of our philosophy of having the right people, with the rights parts, in the right places to best serve our customers. In this case it is continuing to provide the high quality components customers demand through the local distributor who adds value through their knowledgeable sales and parts specialists with the ease of purchasing online.”
When visitors enter VIProParts.com, they are prompted to select a local participating distributor to fulfill their order. Specific catalog information for that distributor is displayed to end users, as well as location and technical support contact information providing the expertise of a local parts specialist when needed, according to a company press release. The order, payment, and delivery are then fulfilled through that local distributor with multiple shipping and delivery options.
Paul said the online marketplace features a strong breadth and depth of products from the industry’s leading suppliers in its initial deployment with plans for continued product expansion. According to the release, the marketplace is supported by participating VIPAR network distributors, which along with its many shipping options, will provide strong geographic coverage throughout the continental U.S. when fully deployed.