Equipment

Ford's "Atlas" concept pickup truck

Jan. 15, 2013

Unveiled at the 2013 North American International Auto Show in Detroit, Ford Motor Co.'s "Atlas" concept pickup combines improved fuel efficiency via a lighter chassis and EcoBoost engine with greater functionality, such as hidden cargo ramp, integrated cargo tie-downs, and an array of 110-volt charging outlets so contractors can more easily re-power their tools.

Sean Kilcarr

Unveiled at the 2013 North American International Auto Show in Detroit, Ford Motor Co.'s "Atlas" concept pickup combines improved fuel efficiency via a lighter chassis and EcoBoost engine with greater functionality, such as hidden cargo ramp, integrated cargo tie-downs, and a bevy 110-volt charging outlets so contractors can more easily re-power their tools.

About the Author

Sean Kilcarr | Editor in Chief

Sean previously reported and commented on trends affecting the many different strata of the trucking industry. Also be sure to visit Sean's blog Trucks at Work where he offers analysis on a variety of different topics inside the trucking industry.