Freightliner Trucks has added new multimedia sales capabilities for dealers within its network. The proprietary Freightliner Sales Tool app, designed for the iPad, provides dealers with easily accessible and interactive product information at the touch of their fingertips.
The new app serves as a virtual showroom for every model in the Freightliner Trucks product portfolio. Dealers have access through the app to in-depth product information and literature, calculators, and more.
The Freightliner Sales Tool app was initially launched to the Freightliner dealer network in early 2011. The completely redesigned app (v5.0) is the result of user engagement and feedback that identified tools that best meet dealer and customer needs in the preliminary stages of the truck purchase and spec process, the company said.
“The Freightliner Sales Tool app is a unique and powerful way for our dealer sales network to explore our products with customers and feel confident they have the most current information to make informed business decisions,” said David Marx, brand development manager for Freightliner Trucks. “We value our dealers and their commitment to their customers, and we want to arm them with cutting-edge business tools that support the best products in the industry.”