DriveForce is Meritor’s North American sales and service organization. The Meritor DriveForce Tour will include an interactive walk-through product display trailer as well as product training, information and presentations for axles, brakes, drivelines, aftermarket solutions and Meritor Wabco safety and efficiency solutions.
There will be ride-and-drive demonstrations at select locations featuring Meritor Wabco OnGuard, Onlane lane-departure warning with video capture and ProView Powered by SmartDrive fleet performance management system.
“Dealers and their staffs will receive hands-on support from Meritor’s DriveForce product experts during these fun, interactive experiences,” said James Taylor, general manager, DriveForce, for Meritor. “It’s a great way for dealers to promote their locations and invite their customers to attend. They’ll also benefit from customer leads and increased visibility within Meritor’s marketing and social media channels.”
DriveForce product experts will offer hands-on training and information at each tour stop.
“Our more than 110 DriveForce sales, service and aftermarket representatives do much more than sell axles and drivelines — they’re committed to the total truck,” Taylor said.
Meritor DriveForce Tour locations are available at driveforcetour.com.