Beginning this month, Alcoa Wheel Products is replacing its Dura-Bright product with one enhanced with XBR Technology. XBR is a chemical formulation that binds with the aluminum to increase reflectivity by 53% and image clarity by 73%, thus significantly reducing the amount of cleaning and polishing needed for aluminum wheels, according to Alcoa.
The company notes that the new Dura-Bright XBR wheels will not cost more than their predecessors.
Alcoa is also looking at using its XBR technology to enhance fuel tanks, exhaust stacks, and other exterior truck components that are offered in chrome. However, the company cautions that it will be some time before the XBR package can be applied to those items.