Bridgestone Americas Tire Operations (BATO) has made several personnel changes in its Bridgestone Commercial Group. John Boynton has been named vice president of sales for TBR, Retread and Construction Tires. Within BATO’s Company Owned Operations Group (COO), Doyle Bradford has accepted the position of Vice President, Sales and Operations.
Also, Stacey Simmons has accepted the role of director of strategic planning, a new position in the organization designed to develop and execute long-term strategies for all commercial businesses.
“Under this new structure, we have created a very dynamic and effective leadership team for our commercial tire organization,” said Ken Weaver, president, U.S. & Canada Commercial Tire Sales Division, BATO.
“With these changes,” he added, “our business will also be more streamlined, more responsive to changing market conditions and better positioned to achieve our goal of providing customers with comprehensive, solution-based offerings.”
