Drivers: Finding new faces Illustration: Derek Bacon

Drivers: Finding new faces

Filling empty seats is a numbers game, and if the driver shortage and turnover reports are any indication (and they are), trucking isn’t playing the game very well. But some fleets are beating the odds, using data to guide their recruiting and retention strategies. According to trucking company personnel managers, service providers, and industry analysts, the key to success heading to 2020 and beyond is to embrace the shifting demographics. But there’s a potential contradiction:

Register to view the full article

Register on Fleet Owner and gain access to premium content including article commenting, emailing and printing.

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.