Shell uncovers unsung heroes in new documentary series

Shell Rotella has gone in search of unsung heroes and will profile five of these people in a new documentary series.

According to Shell, “Unsung – A life in the day of hard work,” is a series of five highly stylized, dynamic short-form documentaries capturing the often-overlooked heroes who are working behind the scenes in their pickups. From coast to coast, Unsung goes on the road to find and tell the compelling, surprising and unexpected stories of the hard work that helps drive our everyday lives.

“The Shell Rotella brand is excited to shine a spotlight on people that work day in and day out to help Americans go about their daily lives,” said Chris Guerrero, global brand manager, Shell Rotella. “This series pulls back the curtain, revealing the unseen side of hardworking people from various walks of life and provides them with the recognition they deserve.”

The producer of the series says that he was surprised by the work these men and women put in on a daily basis.

“Working on a project like Unsung really opened my eyes to the men and women working tirelessly to keep this country moving,” said Geoffrey Campbell. “I have a newfound gratitude for the many people who put in long hours and work hard in a truck each day. I am pleased to be a part of a film series that brings to light these unsung heroes.”

From a snow plow driver faced with a mid-winter blizzard to an ex-firefighter helping a community rebuild after Hurricane Sandy, the stories are of self-starters who work long hours and rely on hard working pickup trucks to run the small businesses of America.

The short-form documentaries are featured at

The men and women profiled are:

  • Lt. John Nolan, a proud FDNY firefighter recently retired from 18 years of duty. In the tradition of FDNY brotherhood, Nolan and his fellow firefighters banded together and volunteered to help rebuild local homes and businesses in the aftermath of Hurricane Sandy.
  • Chris Bonen, a snowplow driver in the Upper Peninsula of Michigan, one of the most intense, snow-ridden areas of the United States. No matter how grueling the weather conditions, Bonen, his dog Brian, and his diesel pickup truck are on the road for 12 hours, starting at 4 a.m., to make sure that everyone in town has a clear path to their destination.
  • Bill Wright and his seven sons run the family’s 800-acre cattle ranch in southern Utah. The Wrights are true cowboys, driving cattle to grazing lands across Utah and using a combination of horses and diesel pickups to get the job done. When the Wright brothers aren’t on the ranch, they’re competing against each other on the saddle bronc rodeo circuit.
  • Myles Anderson, a fourth generation logger on the California Coast whose hard work is instrumental in helping to run his family’s business and drive the local economy. Anderson, with the help of his diesel pickup truck and intrepid crew, brave hazardous weather and rough terrain to responsibly harvest and transport lumber to consumers, enabling them to build their dreams.
  • Ron Enos, a fifth generation farmer of Enos Family Farms, is famous for harvesting some of the most delicious organic fruit in Northern California. Enos and his diesel pickup are on a mission to bring the freshest and highest quality fruit to his customers who drive from far and wide. Ron is in a race against time to get his produce harvested, packaged and ready for sale within 24 hours.
TAGS: News
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