The Yokohama Rubber Co. (YRC) has named Takaharu Fushimi CEO for Yokohama Corp. of North America (YCNA). Fushimi is a managing corporate officer with the Tokyo-based tire maker.
Fushimi will be responsible for the strategic operations in North America, as well as oversight of the multiple subsidiaries and business units responsible for sales and marketing, OE business and manufacturing.
This is Fushimi’s second assignment in the United States. He previously served as CFO at one of YCNA’s subsidiaries, Yokohama Tire Corporation (YTC), before returning to Yokohama’s global headquarters in Japan in 2007. He subsequently assumed various executive posts, including his most recent one as head of OE tire sales & marketing division for YRC.