A new online entertainment channel provides information on the new MaxxForce engines in a unique, on-demand format. Navistar’s MaxxForce TV has debuted at www.maxxforcetv.com with four unique episodes including a game-show format during which participants have the opportunity to win cash and prizes.
In the first episode, Maxx IQ, Joe Elmore, host of Horsepower TV on the Spike Network, tours truckstops and other locations around the country, quizzing drivers on their engine knowledge. There is also a chance to participate online.
Of course, in addition to a little fun, viewers will have the opportunity to learn more about Navistar’s MaxxForce engines as the company prepares for the 2010 EPA emissions regulations. The first four episodes are available now with four more episodes set to be released later this month.