Hankook pumps up environmentally friendly budget

June 11, 2008
Hankook Tire has announced it will increase its investment in environmentally friendly tire technology to more than $19 million annually

Hankook Tire has announced it will increase its investment in environmentally friendly tire technology to more than $19 million annually.

“All of the products we currently market in North America are designed and manufactured with the goal of keeping rolling resistance at a minimum,” said Bill Bainbridge, director of brand communications. “Lower rolling resistance translates into fuel economy. Helping consumers lower their annual vehicle operating costs while minimizing the release of CO2 emissions is a responsibility that we gladly accept.”

The company has invested nearly $17 million into environmentally friendly tire technology in the past two and a half years, launching a new tire, dubbed “enfren,” in Korea earlier this year, Hankook said.

View more Fleet Owner news relating to alternative fuels, fuel conservation, fuel economy and diesel fuel prices.

Sponsored Recommendations

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

How Electric Vehicles Help You Prolong the Life of Your Fleet

Before adopting electric vehicles for commercial/government fleets, prioritize cost inquiries. Maintenance is essential; understand the upkeep of EV fleets. Here’s what you need...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!