Navteq and Primus Geographics have announced 33 U.S. business and consumer data variables are available for download, including population, risk, business establishments, and income. These will be available for use by the Oracle development community and are an extension of the map data boundary program announced last year by Navteq and Oracle.
"We are pleased to continue to collaborate with Primus Geographics and Oracle by bringing demographics and business content to the Oracle community," said Roy Kolstad, vp and gm-Enterprise Americas, Navteq. "This arrangement is a big win for Oracle business intelligence users as they can now easily download and incorporate Navteq map data and Primus Geographics' aggregated business and consumer variables for review and deployment."
"By unlocking the hidden value of location in enterprise databases and combining these location characteristics with business and consumer variables, Oracle developers and users have the opportunity to supply solutions that deliver true value to corporate management," said Guy Larson, president of Primus Geographics. "As a company, we are committed to supporting the data downloads as well as providing the most detailed content required by the Oracle community."