The publication praised Mack’s website for “its strong brand identity and clear understanding of its audience,” namely heavy-duty truck dealers and prospective Mack truck buyers, including fleets, construction companies, refuse haulers and other commercial companies.
“Mack really did its research when it came to figuring out what its visitors want to know about the trucks,” said Kara Pernice, managing director, Nielsen Norman Group, a reviewer of the site. “You know exactly what the trucks are supposed to do, and the company integrates the logo ... throughout the site in a fun way.”
“The primary goal of the site is to get visitors the information they need, whether that’s specific product information or a Mack dealer location,” noted Sharon Shuman, Mack manager, e-business.
Mack’s site also received honors for the detail in which it addresses industry topics, such as emission regulations, pointed out John Walsh, Mack’s director of media relations.
“One of the biggest topics in the industry right now is the Environmental Protection Agency’s 2010 emissions regulations,” Walsh said. “We’re meeting these regulations through Mack’s ClearTec selective catalytic reduction (SCR) emissions control system, and through our website we are able to get the word out about this important technology and what it means for our customers.”