Driving up awareness

Dunmore, PA-based Road Scholar Transport created its vehicle-graphics awareness campaign to draw “attention to the many afflictions that touch the lives of so many people,” advises the carrier's founder, James C. Barrett. “We have the opportunity to impact thousands of people each day when our trucks drive down the road. As a result, we are including our customers on the road to awareness by introducing our Ten Million Mile Awareness program under which Road Scholar Transport will donate a penny for each mile driven, to the charity of our customer's choice, until we reach ten million miles.”