Goodyear has announced its TireLogic magazine, aimed at the trucking industry, will move online. The company said the change will save trees and make the magazine more interactive, encouraging readers to ask questions online to be answered in future issues.
"TireLogic's mission remains the same: to keep truck operators up to date on tire issues, with ideas to lower their cost-per-mile and to manage a cost-effective tire program," said Steve McClellan, vp of commercial tire systems. "A digital magazine is more accessible for fleets and truck operators, so they'll never miss a copy."
All readers who received the magazine in the mail will need to sign up online, and will automatically begin receiving future issues by email.