Daimler Vans USA (DVU) has announced sales of 8,559 Sprinter vans in 2010— equaling a 2.5% rise over the year before. The company made the point that while the Sprinter has been “a familiar sight in the U.S. since 2001,” 2010 marked the first year sales and service for the truck were handled by the new Daimler Vans USA business unit.
“2010 was our first full year operating the Sprinter business here in the U.S,,” said Ernst Lieb, president & CEO of DVU’s parent firm, Mercedes-Benz USA. “By staying focused on the needs of our Sprinter customers throughout the year, we were able to not only sustain our sales performance but achieve this increase over last year.
“We are tremendously proud of the entire DVU organization, including our new network of Mercedes-Benz and Freightliner Sprinter dealers,” Lieb added. “Together we were able to give a great product the support it deserves, and we expect continued momentum in 2011.”
The Sprinter made its European debut in 1995, and a new-generation Sprinter was launched globally in 2006. Since 2001, the Sprinter has been sold in the U.S. by Freightliner. Mercedes-Benz USA began offering the Sprinter line through select Mercedes-Benz dealers in 2010. Both MBUSA and Freightliner are divisions of Germany’s Daimler AG.
The Sprinter lineup for the U.S. consists of the Cargo Van, Passenger Van, MiniBus, Cab Chassis and the newest model, the Crew Van.
DVU noted that in the U.S. market, the Mercedes-Benz Sprinter is targeted primarily toward small businesses, while the Freightliner version continues to be aimed at its “established customer base of commercial vehicle operators.”
Based in Montvale, NJ, Daimler Vans US is an indirect whollyowned subsidiary of Mercedes-Benz USA, LLC responsible for sales and marketing of Sprinter commercial vehicles in the U.S. DVU markets the Sprinter van line through a network of Freightliner and select Mercedes-Benz dealerships.