A new online entertainment channel provides information on the new MaxxForce engines in a unique, on-demand format. Navistar's MaxxForce TV has debuted at www.maxxforcetv.com with unique episodes, including a game-show format during which participants have the opportunity to win cash and prizes.
In the first episode, titled “Maxx IQ,” Joe Elmore, host of Horsepower TV on the Spike Network, tours truckstops and other locations around the country, quizzing drivers on their engine knowledge. There is also a chance to participate online. Along with having some fun, viewers take away information about Navistar's MaxxForce engines, as the company transitions to meet the 2010 EPA emissions regulations.
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