John Walsh has been named the vice president of marketing for Mack Trucks, in charge of the development and implementation of strategies aimed at driving product sales, safeguarding and enhancing the image of the Mack brand, and growing Mack’s merchandising and brand licensing efforts.
Walsh was most recently director-media and public relations for Mack, working in the position since 2007. Prior to joining Mack, he led a firm specializing in the production of media for corporate and government clients.
Walsh will be based in Greensboro, NC, at Mack World Headquarters. He succeeds Michael Reardon, who in July was named vice president – sales.