A video produced by Natso has been selected as the winner in the American Trucking Assns.’s National Truck Driver Appreciation Week 2009 contest.
The national trade association, which represents travel plaza and truckstop owners and operators, used its own staff to produce a short video explaining why professional truck drivers are important. The video, which can be seen here, will be featured on ATA’s web page.
In the video, a series of Natso employees offer reasons why truck drivers are important, while having a little fun along the way. One employee says she loves truck drivers because “they brought me my Easy button,”while another says it’s because they blow their horns for her kids in the car.
In all, the employees answered ATA’s initial question for the video, “Why are truck drivers essential?” According to ATA, the reason for choosing Natso was the “creative and memorable” way the organization answered the question.
