NTEA said the program addresses the challenges posed by increasing competitive pressures, a sluggish economy, and ever-increasing customer demands.
“If manufacturers and distributors are to succeed and realize the untapped opportunities in the long term, their working relationships must evolve to the point where they allow both parties to better respond to the ever-changing needs of the marketplace in a profitable manner,” said NTEA president Vic Tedesco.
The initiative will begin with a series of regional meetings focused on understanding common problems and developing solutions.
Each meeting is designed to answer how the industry has changed and what forces drive the change; how the changes affect the needs of customers; and what opportunities exist to improve customer satisfaction, working relationships, and the profitability of manufacturers and distributors.
