Viking Freight Inc., an LTL subsidiary of FedEx Corp., has promoted Keith Lovetro to senior vp. Viking also named John J. Green as director of marketing communications and product development.
Reporting directly to Viking president & CEO Tilton Gore, Lovetro will be responsible for Viking's marketing and regional sales functions and will also play a leadership role in finance, operations, IT and human resources. Green will lead the company's product management, marketing communications and public relations functions. He will report directly to Lovetro.
Lovetro joined Viking Freight, based in San Jose, CA, in 1994 as director of marketing for the former Roadway Regional Group. He was promoted to director of customer service for Viking in 1996 and director of customer service and inside sales in 1997 before being elevated to vice president of marketing in 1998.