Volvo Trucks North America will sponsor American Trucking Assns. (ATA) America’s Road Team, which is the trucking industry’s truck driver-based image campaign.
According to ATA, America’s Road Team is made up of 12 captains, who are professional drivers with exemplary safety records and a demonstrated personal commitment to educating the public about highway safety and to spreading the word on the positive aspects of the trucking industry.
The captains deliver the industry’s safety message to the news media, driver education classes, business groups, safety organizations, the U.S Congress, and federal and state regulatory agencies. They also share information with their professional truck driver colleagues at carrier-sponsored safety sessions at annual truck shows.
"Volvo Trucks is honored to play a major role supporting and promoting the important work done by America’s Road Team," said Susan Alt, Volvo Trucks vp – marketing. "Safety has been a core value of Volvo for 75 years and we see this as a natural extension of Volvo Trucks’ efforts to make highway travel safer for everyone."