Yokohama Tire Corp. launched the "Fuel Price Buster" program today, which rolls back prices by at least 10% on the company's most fuel-efficient commercial tires until diesel fuel prices drop below $1.50 per gallon on a national average.
"We believe we are the first tire manufacturer to offer this type of program," said John Cooney, director of commercial sales for Yokohama.
Yokohama plans to run the Fuel Price Buster program until June 30 and will re-evaluate the program at that time. The national average diesel fuel prices used in the program are based on the Energy Information Administration's Retail On-Highway Diesel Prices report.
