The Transportation Marketing & Communications Assn. (TMCA) will hold its 10th annual conference and educational forum May 21-23, 2006, at the Keystone Resort & Conference Center in Keystone, CO.
John Ferguson, current TMCA president, who is gm of Canada for Schneider National, said the conference is going to focus on helping trucking firms reach “peak performance” in their marketing efforts, developing sales and communications strategies.
“[We hope] to offer new and practical ideas and concepts to help [sales professionals] bring bottom-line results to their organizations,” he said. “It also presents an opportunity for practitioners to interact and exchange ideas with their industry peers in a friendly, relaxed and informal environment. The payback for this professional development investment is invaluable.”
