Vehicle navigation competition growing

May 25, 2006
According to a new report by the Stamford, CT-based Gartner Consulting Group, vehicle navigation system providers will be under the gun by 2010 to lower prices and boost product capability

According to a new report by the Stamford, CT-based Gartner Consulting Group, vehicle navigation system providers will be under the gun by 2010 to lower prices and boost product capability.

“Disruptive forces in the form of growing competition and technology advancements will ultimately lead to navigation applications losing their premium status and becoming ubiquitous at low price points over the next four years,” said Thilo Koslowski, research vp for Gartner’s Manufacturing Industry Advisory Service in the report. “For example, in the U.S. 24% of consumers interested in vehicle navigation would prefer a portable solution over an embedded one. This will change market demand and requirements.”

Nearly 40% of all vehicle owners in the U.S. and Europe want to add navigation functionality to the next new vehicle they are planning to buy, according to Gartner’s research – a significant market opportunity compared to 8% and 20% of U.S. and European consumers that, respectively, already own embedded or portable navigation systems.

Sponsored Recommendations

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

How Electric Vehicles Help You Prolong the Life of Your Fleet

Before adopting electric vehicles for commercial/government fleets, prioritize cost inquiries. Maintenance is essential; understand the upkeep of EV fleets. Here’s what you need...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!