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How Driver Stress is Hurting Your Fleet and What to Do About It

Driver stress is costing you more than you think. Discover how leading fleets are using data and AI to reduce risk, improve safety, and retain top talent.

Date: Wednesday, June 11, 2025
Time: 11:00 AM ET / 10:00 AM CT / 8:00 AM PT
Duration: 1 Hour

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Summary

Stress is quietly draining performance across U.S. fleets and can have a significant effect on highway safety. Geotab research shows 68% of commercial drivers say work-related stress impacts how they operate. That can lead to mistakes on the road, higher turnover, and rising costs on everything from insurance and maintenance to fuel.

In this webinar, you’ll learn:

  • See insightful safety metrics from Geotab’s road safety survey and learn what it means for your fleet
  • Discover how stress impacts safety, cost, and driver retention, backed by fleet-level insights
  • Hear first-hand from a professional driver what safety looks like on the road today
  • Learn how top fleets are using technology to build safer, more resilient operations and why prioritizing driver wellbeing pays off
  • Uncover safety best practices from industry professionals
  • Gain actionable strategies to reduce risk using telematics, AI, and fleet data


With insights shaped by a network of over 4.7 million connected vehicles, Geotab understands how stress shows up in fleet operations, what to do about it and how data can heIp.


Vik Sridhar
Safety Product Leader
Geotab

Vik Sridhar has been in the field of fleet telematics for more than ten years, working with some of the largest commercial fleets in the world. Using his knowledge of telematics, industry, and his engineering background, Vik works with customers to help solve their business problems and create innovative solutions. He leads up Geotab’s Safety and Maintenance product portfolios.

Stephen Keppler
Co-Director
Scopelitis Transportation Consulting

Stephen Keppler began his 30-year transportation career in the field as an investigator and inspector for the Federal Highway Administration’s Office of Motor Carriers (predecessor to the FMCSA). In addition to his field work in conducting investigations and roadside inspections, he worked in various positions within the agency on truck and bus safety issues, to include policy, regulatory and research positions both in the field and in Washington, D.C.

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He then served for several years as the department director for vehicle systems at the Intelligent Transportation Society of America. His next stop for nearly 16 years was at the Commercial Vehicle Safety Alliance, the last six of which as its executive director. While there he worked with federal, state and provincial jurisdictions and industry to advance a variety of enforcement, regulatory, policy, and advocacy issues relating to truck and bus safety. He also spent five years with the Intermodal Association of North America as its senior vice president of member services, where he was responsible for a variety of member services and membership driven activities.

Susan Soccolich 
Senior Research Associate
Virginia Tech Transportation Institute

Susan Soccolich is a senior research associate in the Division of Freight, Transit, and Heavy Vehicle Safety at the Virginia Tech Transportation Institute. She has 14 years of experience conducting statistical analyses for transportation-related research studies. Her analysis experience includes assessing data from planned experiments and naturalistic driving studies using descriptive, contingency table, nonparametric, discriminant function, cluster, and linear, logistic, and Poisson/negative binomial regression methods.

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At VTTI, Susan assists with all aspects of the research process, including submitting research proposals, formulating data collection and analysis plans, analyzing data, and writing and presenting research findings. She has contributed significantly to studies sponsored by both the public and private sponsors, including research on driving regulations; distraction behaviors in drivers of heavy trucks, buses, and light vehicles; driver fatigue and drowsiness; the prevalence, risk, and treatment of sleep apnea; commercial driver detention; and the impact of advanced vehicle technologies on driver safety.

Ingrid Brown
Professional Driver
Blackjack Express/Rollin' B LLC

Ingrid Brown has spent 45 years as a professional driver and has dedicated her driving career toward commercial motor vehicle safety and the safety of the general motoring public. She is the independent owner and principal of Rollin' B LLC and currently a company driver and operations manager within the specialized refrigerated freight division at Blackjack Express. She has experience as a refrigerated freight operations manager, certified broker and driver carrying various commodities.

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Ingrid is a charter member of Women in Trucking Association. She currently serves on the 2024-2025 WIT Board of Directors and has been a WIT Inaugural Image Team member since 2015. Ingrid was one of the 2022 WIT Women to Watch in Transportation and was a panelist speaker at the 2023 and 2024 WIT Accelerate Conference. Ingrid works directly with FMCSA in Washington, D.C., for safer highways and was chosen as FMCSA's CMV Voice of Safety Our Roads, Our Safety campaign in 2019.

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