Beyond the Alert: Putting Tire Data to Work Across Your Fleet in 2027
Already registered? Click here to log in now.
Fleets have more tire data than ever, on the truck and the trailer. So when a tire alert fires, who sees it, who trusts it, and who acts on it? Platform Science’s Driver Experience Report found drivers are frustrated with disconnected tools. And when they lose confidence in their technology, even critical alerts get ignored. Leaders from Michelin Connected Fleet, Platform Science and Doran break down what it takes to move from alert to action, and what to prioritize going into 2027.
You’ll learn:
- Why more data doesn’t always mean better decisions.
- What makes drivers trust, question or ignore an alert.
- Which alerts belong with the driver, and which belongs with maintenance, on the truck and the trailer.
- What we’ve seen work in real fleets.
- Where to focus your 2027 technology and maintenance budget.
Speakers
Darrin Demchuk
Senior Vice President of Product and Strategy
Platform Science
Darrin Demchuk is responsible for Product Marketing, Solution Engineering, and Solution Architecture. Prior to Platform Science, he founded a Personal CRM startup for people in relationships, named GreatMate, where he was CEO, acting as lead developer and product strategist. Prior to GreatMate, he founded and sold 2 SaaS startups in the Internet Marketing & SEO space, where he lead both engineering and product strategy. Darrin has nearly two decades of experience in Technical Product Management, Engineering, Sales & Sales Engineering, and independent consulting for various agencies and startups. Darrin attended San Diego State University, studying Philosophy.
Jim Samocki
President
Doran
Jim Samocki, President of Doran, has led the company since 2007 in developing trusted safety and maintenance technology for commercial fleets. Doran’s advanced tire monitoring systems provide reliable tire data that helps fleets maximize uptime, reduce operating costs, enhance safety, and enable proactive tire management through connected technology partners.
Mike Gardner
Connected Solutions Product and Engineering Leader
Michelin
Mike Gardner is Connected Solutions Product and Engineering Leader for North America in Michelin’s Connected Solutions organization, where he drives product strategy across heavy goods and light commercial vehicle segments. Previously, he was VP of Marketing for Michelin’s Global Mining Business and led the Construction and Defense Mobility segments within its Beyond Road Business Line. Joining Michelin via its 2018 acquisition of Camso, Mike brings 20+ years of leadership across R&D, manufacturing, supply chain, quality, marketing, and product management, with multicultural teams on three continents. He lives in Greenville, South Carolina, with his wife and two children.
