Mack renews Share the Road commitment

Sept. 29, 2014

Mack Trucks will once again sponsor the American Trucking Assns. (ATA) Share the Road program. It is the 13th straight year of sponsorship for the safety education effort.

As part of the sponsorship, Mack will provide a 2014 Mack Pinnacle sleeper model.

“Our customers depend on Mack Trucks to get the job done safely,” said Stephen Roy, president of Mack Trucks North American sales and marketing. “That safety focus must also include the millions of motorists who drive alongside our trucks every day. Through the Share the Road program, we can do our part to help increase highway safety by educating as many motorists as possible about safe driving behaviors.”

The Share the Road program sends professional truck drivers with exemplary safety records across the country to conduct driving demonstrations for students, motorists and other groups. The program’s drivers, many with million-mile accident-free driving records, cover topics from truck stopping distances to potential blind spots in an effort educate the public on how best to share the road with large trucks.

“We are thrilled to have Mack Trucks as a sponsor of our Share the Road program since 2001,” said Bill Graves, ATA president and CEO. “Share the Road is recognized nationwide as a model education program. With the generous donation of this new Mack Pinnacle model, we will be able to reach millions of people with our message of highway safety.”

The Pinnacle model is a 70-in. high-rise axle back sleeper and features a Mack MP8 505C engine with 505 hp. and 1,760 lbs.-ft. of torque. It  is equipped with the Mack mDrive automated manual transmission, allowing drivers to focus completely on the road ahead rather than shifting gears.

In addition to Mack Roll Stability Advantage by Bendix, the Pinnacle model is equipped with Bendix Wingman Advanced adaptive cruise control. This safety-enhancing system helps drivers avoid potential collisions by integrating throttle, engine brake and foundation brakes into the cruise control function.

Sponsored Recommendations

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

How Electric Vehicles Help You Prolong the Life of Your Fleet

Before adopting electric vehicles for commercial/government fleets, prioritize cost inquiries. Maintenance is essential; understand the upkeep of EV fleets. Here’s what you need...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!