GreenRoad Technologies, a provider of Software-as-a-Service (SaaS) driver behavior and fleet performance solutions, is expanding its activity in the North American fleet market.
According to the company, in order to spearhead sales and customer success, GreenRoad has appointed senior telematics industry executives Ken McCann and Blake Burns, both of whom will be based at the company’s new headquarters in Austin, TX.
GreenRoad, which also has offices in the UK, Israel and San Jose, CA, said it recently secured $26 million in growth capital to expand its sales and marketing activity in the U.S. and EMEA.
McCann, an industry veteran who previously contributed to the growth of telematics companies FleetMatics and Telogis, will serve as SVP Sales, North America, GreenRoad said.
“The long-term value GreenRoad provides goes beyond safe driving,” McCann said. “Our behavioral approach rapidly generates lasting return on investment that is unparalleled by traditional telematics solutions. I look forward to expanding the presence of this unique value-added solution to fleets throughout the U.S. and Canada.”
GreenRoad said Burns brings a wealth of experience in deploying geospatial software and SaaS solutions to the company. His track record includes senior positions with Trimble Navigation and ContractPower, the company said.
“GreenRoad’s proven impact on fleet safety, fuel consumption and driving efficiency has earned us one of the highest customer retention rates in the industry,” Burns said. “We are committed to maintaining high levels of customer satisfaction as we grow our customer base in North America.”
“We are excited to have Ken and Blake leading the efforts to introduce additional North American truck, bus and service fleets to GreenRoad fleet performance systems,” said Zeev Braude, GreenRoad CEO. “Under their able leadership, our new Austin headquarters has already begun to serve as a center of excellence for increasing fleet operating efficiency by leveraging cutting edge telematics data and creating a positive safety culture.”