Marathon Data acquires Foxtrax GPS, changes name

Marathon Data Systems announced that it acquired Foxtrax GPS, and that it is changing its name to WorkWave.

The company said it will change its name to “reflect its transformation into a leading solution provider for businesses with significant mobile workforces and to reinforce the tight integration of its cloud-based platforms for marketing, office management and fleet management.”

“The Foxtrax products, customer base and team round out WorkWave’s mobile-first portfolio,” said Chris Sullens, CEO and president of WorkWave. “Foxtrax is well known for its excellent service and functionality. By integrating Foxtrax’s cloud-based solution with Viamente, our leading cloud-based route planning and optimization solution, and our proprietary smartphone apps, we can now provide our 7,000+ clients in the field service and ‘last mile’ delivery verticals the most powerful, intuitive and cost-efficient solution available in the marketplace. Everything our clients need to gain full visibility into their field operations will be conveniently available in one place.”

According to the company, Marathon Data Systems has changed its name to WorkWave, reinforcing the tight integration of its cloud-based platforms in marketing, field service management, route planning, and optimization and GPS.

“This is a huge step in our corporate evolution,” Sullens said. “Unifying our messaging and product portfolio under the WorkWave brand reinforces how our product offerings connect every aspect of our clients’ businesses, providing an unprecedented level of insight into their office and field operations, enabling them to truly delight their clients and supercharge their business performance.”

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