Automotive Resources International (ARI) has promoted Gene Welsh to senior vp of sales & marketing. Welsh will be responsible for directing ARI’s U.S. sales and marketing efforts.
In his new position, Welsh is replacing Tom Donato, who left the company to pursue other interests. Welsh joined ARI 23 years ago and most recently served as vp of Northern zone sales.
According to ARI, the firm combines business insight and optimal lifecycle analysis, best-in-class services and technology “to drive fleet vehicle efficiency up and costs down—unlocking all the performance and value customer vehicles can deliver.”